Full Website
All The T in China
Antique marketplace — credibility rebuild
By Callahan
Youbuiltsomethingworthtrusting. Nowmakesurepeoplecanseeit.
Custom-built sites for small businesses ready to be taken seriously online. Hand-coded, not templated. Clean design, sharp copy, real results.
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First Direction
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Templates Used
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Point of Contact
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First Direction
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Templates Used
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Point of Contact
THE WORK
SELECTED WORK
Proof, presented properly.
A few builds from the desk — shaped for trust, clarity, and a cleaner path to the next inquiry.
THE WORK
Full Website
EmbedeX
Corporate site — conversion-focused homepage
Full Website
Pep Guy Co
Local brand — catalog UX and trust signals
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Who This Is For
If you run it, we can build for it.
From first client to fifty — if your business needs a stronger online presence, this is for you.
Contractors & Builders
Roofing & Restoration
HVAC & Plumbing
Landscaping & Hardscaping
Cleaning & Maintenance
Auto & Detailing
Food, Catering & Vendors
Retail & Local Shops
Salons, Spas & Beauty
Photographers & Creatives
Consultants & Coaches
Any small business ready to grow
Don't see your industry? Reach out anyway. Start here →
THE DIAGNOSIS
Where attention gets lost.
Most businesses are already getting seen. The breakdown happens after the click, when the path to trust or contact gets too scattered.
The fix is not always a bigger website. Sometimes it is one cleaner path.
Paid Traffic
The ad gets attention. The click lands in the wrong place.
If paid traffic goes back to Facebook, Instagram, or a generic homepage, the visitor has to work too hard to request a quote.
First Impression
The business looks better than the website.
Good work can still lose trust online when the site feels outdated, unclear, or weaker than the actual business.
Contact Path
The visitor is ready. The next step is buried.
A confused visitor does not dig. Every extra click between interest and contact creates friction.
Selected Work
Recent Builds
A few builds from the desk — different industries, same standard.
All The T in China
Full website rebuildA cleaner online home for a growing antique marketplaceEmbedeX
Corporate homepageA sharper first impression for a technical B2B brandPep Guy Co
Local brand siteA cleaner catalog experience with stronger trust signalsForge Peak
Service landing pageA focused page built around one clear inquiry pathIron Root
Hardscaping web presenceA stronger online presence to match the quality of the work0hrs
First Direction
0
Templates Used
0
Point of Contact
0hrs
First Direction
0
Templates Used
0
Point of Contact
How It Works
Simple process. No dragged-out meetings.
Everything is handled through a clean async workflow so the project can move fast.
01
Fill out the short form
Tell me what you do, what you need, and where people are supposed to go next.
02
I review the business
I look at the offer, current site, contact path, and what needs to be clearer.
03
You get a first direction
You see the recommended structure, visual direction, and quote before anything moves forward.
04
Build starts after approval
Once the direction and deposit are approved, I build the site in focused passes.
05
Launch and cleanup
We review, tighten, connect the essentials, and get it live.
Investment
Straightforward pricing. No surprises.
Every project is quoted clearly before work begins. What you see is what you pay.
Monthly Care available after launch — $175/mo
CLIENT RESULTS
“The site went live and within days the conversations changed. People already understood what we did, why it mattered, and how to reach out.”
CLIENT PROJECT
Proof-led design. Cleaner inquiry path. Stronger first impression.
FAQ
Common Questions
If you have one I haven't covered, use the form below — I'll respond directly.
Start
Start with the short form.
Two minutes to fill out. A few hours to hear back. A free mockup before you spend anything.
What Happens Next
1You submit the short form
2I reach out within a few hours
3You receive a detailed intake form to fill at your own pace
4I send your mockup and quote — you decide if we move forward
Free mockup before you pay anything
Response usually within a few hours
One point of contact from start to finish
Clear quote before anything moves forward